Learn how to succeed in the dynamic and highly competitive Chinese market through in-depth interviews with 25 CEOs and top business experts. These business leaders discuss strategies for overcoming the most pressing challenges companies in China face today, including competition from globalised Chinese companies; rapid digital transformation; and attracting purpose-driven millennial consumers.
By compiling the disruptive business models and tactics that Chinese multinational corporations have introduced over the last decade, this book presents an overview of China’s dramatic global business growth and success. It also offers data-driven case studies and compares Chinese business strategies with those of Western multinationals.
All rights reserved, London: Academic Press, Elsevier, 2020
Be inspired by the work philosophy that guides Huawei, the globally successful Chinese tech giant. This book explores seven aspects of the “Huawei Spirit”: fighting, practice, solidarity, professional dedication, criticism, enterprising, and optimism.
All rights reserved, Quebec: Royal Collins Publishing Group Inc, 2020
Filled with advice from influential Chinese business leaders from diverse companies, this book is a guide to riding the various consumer trends in China. It also teaches businesses and professionals how to time their entry into the Chinese market.
All rights reserved, Cham: Copernicus Books, Springer, 2018
Learn more about doing business in China from a veteran with 20 years of experience in the country and pick up practical tips such as localisation, business negotiations and how the local culture influences the ways in which the Chinese do business.
All rights reserved, Irvine: Seoul Selection U.S.A., Inc., 2016.
How did the leaders of China’s global companies achieve success and take their businesses to greater heights? Delve into the Chinese corporate world and gain insights into the management styles and leadership strategies of leaders of organisations such as Alibaba and Lenovo.
All rights reserved, New York: Public Affairs, 2017.
Gain insights on how you can capitalise on e-commerce to grow your business in China as well as how a new generation of young Chinese entrepreneurs are leveraging on e-commerce to develop their businesses to become major players in the market.
All rights reserved, New York: McGraw-Hill Education, 2016.
While Apple has found a sure foothold in the Chinese market, foreign companies are struggling to replicate the success story. Rather than feeling daunted, entrepreneurs and business leaders can read this opinion piece on leadership strategy to learn smart and practical steps to take before expanding into China.
Learn how the Internet has become a catalyst for the success of Chinese entrepreneurs as it opens up the gateway to a globalised demand market. Gain insights to how the Internet was adopted by Alibaba, used to establish the first Business-to-Business online platform and engage shoppers via promotions and marketing campaigns.
Be inspired by China’s 28 self-made female billionaires who have made the 2020 World’s Billionaires List. Discover the qualities which have fuelled their entrepreneurial ambitions and propelled them to tremendous success in industries such as manufacturing, real estate, fintech, biotech and artificial intelligence.
Made in China: Chinese brands are popping up in a globalized world
Since joining the World Trade Organisation in 2001, China has made giant strides in the global arena. “Made in China” brands are now common household names all over the world, covering a wide spectrum ranging from fashion and technology to beverages and home appliances.