Debunking stereotypes about China’s “new rich” as well as overly frugal consumers, this book offers several insights into the buying habits of the Chinese middle class. In particular, the book examines these buyers’ attitudes, tastes, values, and moral orientations to show what influences their buying decisions in a globalised context.
All rights reserved, Singapore: World Scientific, 2018
The fashion market faces both challenges and opportunities with the advent of digital retail technology, higher consumer purchasing power, and an increasing awareness of the industry’s environmental impact. This book investigates Chinese consumers’ perceptions of the fashion market and its different segments, touching on topics like what converts non-buyers into buyers of luxury goods, and how online shopping features make or break purchasing decisions.
E-commerce website Taobao accounts for roughly 80 percent of online retail sales in China. Besides transforming the consumer shopping experience, it has brought wealth to many once-underdeveloped Chinese farming villages. Learn more about China’s largest and most competitive online marketplace, and how it is rapidly transforming consumer-to-consumer (C2C) businesses.
All rights reserved, Quebec: Royal Collins Publishing Group Inc, 2019
Filled with insights from experienced marketers and academics, the essays in this ebook focus on contemporary Chinese consumer culture. They also examine the rising influence of domestic brands, and suggest competitive branding and marketing strategies for global businesses to win the hearts of Chinese consumers.
Retrieved from NLB OverDrive. (mylibrary ID is required to access this database)
This research paper examines the buying patterns of a unique type of young, affluent consumer: first-generation Chinese international students in the United States of America. Learn more about the emerging topic of “moving consumption” from this study, which finds that wealthy Chinese youth consume differently at home and abroad as a means of constructing cosmopolitan identities.
Retrieved from Proquest Central. (myLibrary ID is required to access this database)
Explore the advertising and consumer culture in China and examine some of the trends and practices in Chinese advertising, particularly digital advertising practices. This publication also compares the advertising practices and branding between local and foreign companies.
All rights reserved, Cambridge: Polity Press, 2016.
Foreign companies used to dominate the Chinese consumer market, but that is quickly changing. Gain an understanding of why Chinese companies are steadily winning the lion’s share of the domestic market, and how foreign businesses can respond to the increased competition.
This article details the top 22 fast-moving consumer goods companies in China and how they successfully reached 100 million customers in 2019. Learn about consumers’ buying habits and pick up tips on where and how your business ought to expand in China.
Young Chinese consumers are reshaping global luxury
Did you know that the majority of luxury goods buyers in China were born in the 80s and 90s? Gain insights into who these young consumers with strong purchasing powers are, and what informs their buying decisions from this video.
China digital consumer trends in 2019
Omnichannel retail is now the way to go to win consumers both online and offline. Discover the top digital consumer trends in China, such as social commerce and key opinion leaders, to strategise your marketing approaches from this video today!
“Singles Day”, or 11 November (11/11), is globally the biggest 24-hour online shopping event, with origins that can be traced back to 2009 when Alibaba first introduced special discounts on that day. Learn how Chinese companies are keeping up with the overwhelming volume of Singles Day sales, and how foreign companies can ride this yearly event too.