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“After graduation, her first aspiration was to join Singapore Tourism Board, but fate led her to take on a series of more hands-on jobs in events planning and account servicing for outbound corporate travel. Those stints were invaluable, giving her the chance to experience tourism in the operations in its nuts and bolts.
She finally joined Singapore Tourism Board (STB) in 2001 but again, her path was circuitous – she spent a few years with Marketing Services, handling destination marketing content and materials. Two and half years later, when STB started a new Singapore Medicine focus, she formed part of the pioneer team and then later moved to work with the International Office HQ which worked closely with STB’s network of overseas offices.
When the opportunity came up in 2005, Rebecca chose a posting in India. At STB Mumbai, she spearheaded the pan-India branding and communications plans…”
Most of all, India changed her life. … It planted the seed that she wanted to do work that would bring positive impact to others more directly.
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Credit: Nanyang Business School