With social media taking everyone and everything by storm, it has become essential to understand how the various social media platforms work, the audiences that use them, and the topics that fuel meaningful (and sometimes heated) discourse, in order to make better sense of the issues taking place around us.
Join WeirdKaya’s Sarah Yeoh and Headline Media’s Chan Jin Wen as they share:
An overview of Malaysia’s social media platforms and target audiences
How social media is used to form public opinion
“Sensitive” / thought-provoking topics among Malaysian social media users
The role of social media in content marketing
Wednesday, 29 June 2022
6.00 pm – 7.30 pm (Singapore Time)
Conducted via Zoom (online)
This programme is organised in collaboration with Headline Media.
About the Speakers
Sarah Yeoh is the Managing Editor at WeirdKaya, a rising English news platform in Malaysia. She has interned at several established news companies, such as The Star and The Sun, where she wrote political and lifestyle articles. She was also an intern at Penang Monthly, a magazine under the purview of the thinktank Penang Institute, where she contributed articles exploring her home state’s café culture and highlighting sporting stars such as Nicol David and Low Wee Wern.
Chan Jin Wen
Co-founder & Head of Marketing
Chan Jin Wen is the co-founder and Head of Marketing at Headline Media, a newly emerged and fastest-growing digital media company in Malaysia. Her study and internship experiences in Kuala Lumpur, Beijing and Amsterdam have equipped her with diverse perspectives in the digital marketing field. With her experience of creating social media posts with over 1M reaches, she hopes to shed some light on Malaysia’s social media marketing landscape.