This extract is reproduced with permission:
Mr Eu [chief executive of Eu Yan Sang International] said: “The immediate priority is China, because it is the biggest market for TCM. We’ve invested a few years there. The focus is to make sure that China is off to a good start.”
His advice to Singapore companies hoping to go international?
“You must have deeper understanding of how the business may operate in the local markets, appreciate the local conditions and adapt accordingly.”
“Hiring the right talent who has deep understanding and insights of local markets is important.”
Read more from Enterprise Singapore’s Success Stories
Credit: Enterprise Singapore and Singapore Press Holdings (first published on The Straits Times)